![]() ![]() This shot tells also that they were close and ran the detective agency together. This shot tells why the protagonist is struggling with alcohol (because of his brothers death). This is a superb example of show-don’t-tell: Next you see shot of the protagonist falling asleep on his desk with a glass of alcohol.Ī pan shows a desk with dust and photos with the protagonist, a man and the bartender girl. You find out in a bar (where the girl bartending is doing him a favor) that his brother was killed by a cartoon. In the animated movie Who Framed A Cartoon Rabbit from the 80’s, at the beginning of the movie you see the detective struggling with alcohol. You meet the protagonist (the good guy), you learn his history and his goal. This formula provides a story arc, an attention span that keeps viewers (and readers) interested.Įven documentaries (or real life soap) need to sculpt the truth into a story so it provides a story arc. Right! 15 shots is 15 new visual pieces of information.Įvery fictional story in a book, movie, fairy tale or even improv theatre follows a certain story telling pattern. 15 different visual shots of you going to your friend.1 shot of you telling you are going to your friend or.What do you think will appeal more to your viewer: When you film every step of the way, you tell a story that makes sense to the viewer. film yourself in the car, closing the door.film yourself pressing the unlock button on your car remote.film your feet when you walk to the car.film you grabbing the door handle and opening the door.film you calling your friend and say “I’ll be over there in a minute”.When you go to a friend, instead of telling in the car that you are going to the friend, show it: When you tell a story in a vlog, do it visually. If feels unnatural to the viewer when actors tell what is going on. This is where a lot of B-series on television struggle, because they didn’t grab this concept properly. If you can show it, you don’t need to tell it. Put in a lot of explosions, special effects, violence, sex and viewers don’t notice that the story sucks.Īlthough the visuals and the actors (and actor skills) may not be as appealing to the eye, an independent movie takes the storytelling often to a higher level.Ī good (visual) story is based on the theory: show, don’t tell. In most big Hollywood movies there is one clear protagonist (the hero) and one clear antagonist (the villain). Independent movies can afford themselves more confusion, because they target a more intelligent audience.īut big Hollywood A movies don’t take the chance: even the dumbest viewers needs to understand what is going on. Storytelling is important for all types of YouTube videos: science, documentaries, tutorials and vlogs.Ī lot of independent movies can be boring because they feel like an endless stream of random events without common elements tying those together.īut can also be surprising because the viewer didn’t expect thát to happen. “that guy is actually her father”) can draw peoples attention back into the story, or it may raise new questions. That surprise, the feeling that viewers discovered something new (i.e. If a story takes turns in an unexpected way, it can that surprise (positive outcome) or confuse people if it makes no sense (negative outcome). If a story doesn’t progress in the pace that the viewer expects, they get bored or overwhelmed. Which in its turn is equivalent to more promotion on YouTube. Having a story is one of the key ingredients in a book, movie and also a YouTube video.Įvery video needs to have a story, otherwise viewers get confused.Ī compelling story holds the viewers attention, which is equivalent to watch time minutes in YouTube world. The funny thing is that we humans don’t perceive storytelling as storytelling, even if it hits us in the face. I’m “briefly” touching on the subject and try to connect it to our YouTube approach. I can write a whole book about storytelling alone, because it is an extensive topic. That is the topic of this article with a deep dive into tutorials and vlogs. What is the story telling formula for a YouTube video that even EVERY Hollywood movie uses? Story telling is important for every type of video: tutorial, vlog, documentary, promotion… How do you get more watch time minutes? By telling a compelling story that keeps viewers hooked until the end of your YouTube video. Written by: Dexxter Clark How to get more views on YouTube? By scoring more watch time minutes! ![]()
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